I recently became interested in the study of Etymology, which in case you're not familiar is the study of the origins of words. When you truly understand the essence of a word, where it comes from and its true meaning you’re able to better apply the concept of the word to your studies and your life.

Conversely one idea and concept that is probably more misunderstood than any other is the concept of money. Interestingly enough most of us dedicate most of our lives to making money for ourselves and our families but we never truly understand what it is or how its really created. As a result we wind up becoming slaves to it and it winds up controlling most of our actions and time.

The established "system" teaches us that money is something that comes from trading our time to an employer in exchange for it. And very often even when we become entrepreneurs we still employ that same mentality, which keeps us trapped working inside of a business. Instead of building a real asset that creates income independent of our own time and energy.

My guest today Dame DC Cordova is on a mission to educate the world about financial literacy and transform the way the world sees money. She does this through her 2 education companies; Excellerated Business Schools for Entrepreneurs and Money and You.

More than 100,000 graduates have been trained through her programs worldwide. In fact many of the top wealth and business leaders in the world have attended her programs. Including names such as Jack Canfield, Tony Robbins and T Harv Eker just to name a few.

DC was also business partners with Robert Kiyoskai in the early stages or each of their careers, in fact many of the concepts that he teaches today come from what he learned in DC’s program’s.

If you are someone who has struggled to master the concept of money, what it really is, how to create it and most importantly how to keep it, then this is a conversation that you'll want to listen to.

During this interview we talked about...

• The one thing that you must have in place to create wealth in business
• The little known 4 part formula that all highly successful businesses employ
• The hottest industries for entrepreneurs to be in right now
• How to select a niche for your business that empowers you to succeed
• The fundamental traits that all wealthy entrepreneurs have in common
• The 4 members of your business team that are critical to your success
• How to identify hidden self-sabotaging thoughts about money
• Understanding your "money biography" and how to create lasting change with your personal finances
• The difference between educational and transformational change

Show Links

Link to Free Money & You Gift

dccordova.com

moneyandyou.com

Leonardo DiCaprio is one of my all time favorite actors. A while back he played a character named "Cobb" in the movie Inception. If you've never seen it check it out, it was a pretty heavy movie. It's one of those movies that makes you think about what you're thinking about.

In the movie Cobb was stealing corporate secrets and planting ideas by entering a "target's" dream. Being able to steal secrets was good but the real power was being able to plant an idea that would cause his "target" to take a set of desired actions.

Pretty cool, right?

Well believe or not my guest today, Rob Scott has a process that works kinda similar. Rob is Master Coach who specializes in removing self limiting beliefs which he replaces with beliefs of empowerment and confidence. A process which he calls Identity Shifting.

In fact he's so good at what he does that he's consulted for companies such as Mind Valley, Evercoach and The Foundation, just to name a few. He's also one of Eben Pagen's personal mindset coaches.

In the past you may have tried to create a new life for yourself, lose weight, find a new relationship or maybe even make more money. Your intentions may have been good but for whatever reason you fell off the wagon.

The reason that you fell off is because we all have an internal picture of ourselves (i.e.- our self image) that acts kinda like an internal thermostat, regulating everything that we do and believe about ourselves which determines who we're becoming.

This self image determines how much money we make, our physical condition and even how well we perform in our relationships.

Any changes that we try to make without first changing our core identity is usually short lived because we're using willpower to make the change, which is only a short term source of power.

Habits will win in a battle with willpower 80% of the time.

Rob has developed a process for tapping directly into the subconscious and creating lasting changes and personal improvement.

In this conversation you're going to learn...

• How your beliefs create your reality

• How he turned around a life of being abused, incarcerated in prison, drug and alcohol addiction to become a high end transformation coach.

• The #1 thing that most people fail to  understand about their perception of reality

• The simple steps that anyone can take to shift the circumstances of their life

• Why you need to continuously challenge your limits to maintain a healthy psyche

• How to find your invisible negative beliefs

• How to avoid self sabotaging your success

• The shift that is required to create the mental power needed to accomplish your goals.

I believe the true essence of entrepreneurship is having the ability to recognize an opportunity. An opportunity to take a product or situation of lower value. Enhance it. And then turn around and offer it back to the world at a higher value.

This process of alchemy can be applied to anything; real estate, cars, clothing, services and what you'll learn in conversation today is that it can even be done with your story.

My guest today is Anthony Trucks, Anthony became an entrepreneur against his will at the age of 3 years old, when he was placed into foster care by his mother. The statistics say that he should've wound up dead or in prison.

Instead he went on to go to college, play in the NFL, launch a successful business and is currently an international speaker, author and consultant for entrepreneurs.

Through all of the adversity he's experienced he's still been able to create a great deal of success and in the process he's created a proven system for achieving success that he teaches all over the world through his brand, Trust Your Hustle.

If you're dealing with any kind of adversity (and even if you're not don't worry because you will...lol) you're going to enjoy this amazing conversation.

In this interview you're going to learn:

• The decision he made that turned around his life and took him to the NFL
• The mental process that has consistently allowed him to beat the odds and win in life
• The power of consistency
• How to avoid the big mistake of leading with your ego
• How he uses 2 simple words to drive him to success
• How he took his business from $7K to $27K per month in 60 days
• How he approaches self doubt when dealing with life's challenges
• The critical aspects of any business and why most people struggle in entrepreneurship
• Why looking for an easy route is never good in business
• His concept for reframing failure

Show Links

anthonytrucks.com

Trust Your Hustle Part 1

Live Big, Dream Big

Will Lane

The Dream Chaser Show